What is flashmob messaging?
This tactic relies on the fundamentals of marketing, where all marketing assets and surrounding branding exist to encourage an audience to read or absorb a message. The number of exposures to these elements informs the quality of memory–and connection to the message.
A flashmob is a force multiplier for messaging
- 100% of donations are used to cover the cost of printing shirts.
- Volunteers distribute shirts for free in mass at protests and civic events.
- Messaging becomes prominent for all event attendees.
- Attendees given free shirts will continue to promote messaging with continued use.
